From Book News, Inc. Singhal (communication, Ohio U.) and Rogers (communication and journalism, U. of New Mexico) synthesize lessons learned about effective HIV/AIDS prevention programs around the world, emphasizing communication strategies. They also suggest directions for more effective programs to control the worldwide epidemic.
Winner of the Distinguished Scholarly Book Award, National Communication Association. 2004.
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Soap operas are the most popular genre in the world. This book shows how they can be used to promote worthy values in society. An excellent resource which outlines the methodology of combining radio and television dramatic story-telling entertainment with pro-social educational goals. Documents several successful campaigns carried out...
Winner of the Distinguished Scholarly Book Award, National Communication Association. 2000.
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This resource book introduces readers to the E-E literature from historical, theoretical, and practical perspectives. Examples of successful E-E designs, theories, and applications make this a useful and practical volume to scholars, administrators, and practitioners in communication, public and behavioral health, social work, and other arenas concerned with strategies for changing people’s behaviors. The book appeals to readers throughout the world
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BOOKS BY DR. SINGHAL
This book explores the recent social changes in Indian society, resulting from the applications of new communication technologies such as satellites, cable television and the Internet. Though far from becoming an information society, it shows how India is making remarkable progress in that direction through an informatization strategy: the process through which communication technologies are used for furthering socio-economic development.
Winner of the CHOICE 2002 Outstanding Academic Title Award
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The AIDS pandemic in Africa has hit children particularly hard leaving some 12 million without one or both parents and threatening the lives of millions more. Drawing from 2002 conference sponsored by the Institute for the African Child--"HIV/AIDS and the African Child: Health Challenges, Educational Possibilities"--Singhal and Howard present 15 papers by social scientists, communications and education ...
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"India's Information Revolution" outlines the historical and social development of India's mass media. It is a must-read communication handbook for any serious student or researcher of India or even communication and development studies. The authors' organize and present benchmark information on the overall media development as well as specific media. In a sense, this book is the handbook of communication and development studies for the Indian Subcontinent.
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Conventionally, analysts of social change perceive organizational initiatives in binary terms: for instance, projects are seen as being either top-down or bottom-up; local culture is seen as being either modern or traditional. Challenging this restrictive dualistic sentiment, this important book argues that social change emerges in a nonlinear, circuitous and dialectic process of struggle between competing poles of action.
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ARVIND SINGHAL, Ph.D.

 

Arvind Singhal is Professor of Communication Studies and Presidential Research Scholar at Ohio University.

KEYNOTE ADRESSESS

Vientiane, Laos, October, 2005, Communication Strategies for HIV Prevention, UNICEF
   
Talinn, Estonia, September, 2005, Can Television Be Profitable, Responsible, and Accountable.
   
Ho Chi Minh City, Vietnam, January, 2005, Innovative Communication Strategies for Rural Extension.
   

Sakarya, Turkey, November, 2004. Innovative Technological Approaches to Education..

Kolkata, India, March, 2004 Corporate Social Responsibility and Women's Empowerment.

 

 

Kohima, Nagaland, India, March, 2004. Combating AIDS: Communication Strategies in Action.

 

 

Granada, Spain, October, 2003. Entertainment-Education and Responsible Gaming.

 

 

Kampala, Uganda, October, 2003. Behavior Change Communication for HIV Prevention, Care, and Support.

 

 

Moscow, Russia, September 2002. Multiple Bottom Lines: Balancing Commercial and Social Imperatives.

 

 

BACKGROUND

Over 20 years of teaching, research, and professional consulting in diffusion of innovations, social marketing, communication for HIV prevention, the entertainment-education communication strategy, and corporate social responsibility.

 

 

Keynote, workshops, lectures in over 40 countries, including at Princeton University, UCLA, University of Southern California, Northwestern University, INSEAD European Business School, University of Copenhagen, Telenor Corporate University, Stockholm School of Economics, Moscow State University, Bangkok University, and University of Western Cape.

 

 

Advisor and communication consultant to the World Bank, UNICEF, UNAIDS, UNFPA, UN-FAO, UNDP, U.S.A.I.D., FHI, PATH, BBC World Service Trust, U.S. State Department, Procter & Gamble, Telenor Corporation, Norsk Tipping, SpareBank, Alpha & Omega, Advance, Inc, and others.

 

 

Author of several books, peer-reviewed publications, and top ranked conference papers at the International and National Communication Association.

 

 

Funded research grants by the Ford Foundation, Rockefeller Foundation, David and Lucile Packard Foundation, National Science Foundation, the Centers for Disease Control, and others.

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